Cristina Sancho has 15 years of experience in building engaged communities around Brands, Content, and shared interests. Obsessed with consumer behavior and passionate about innovation and change, she has contributed to the disruption coming from e-commerce and video streaming services. She thrives in entrepreneurial environments and loves to lead ambitious teams.
Cristina started her career in Consultancy to soon realize her passion was in directly impacting the consumer. After building and launching the first online community for the Media Industry in Spain, she joined Amazon.com in Seattle to lead their global social media strategy. Netflix came after, where she joined in 2015 to launch the platform in Southern Europe, building and growing the audience from scratch. Cristina also spent two years as Content Executive when Netflix Studios in Spain launched, working hand in hand with creators on developing "from script to screen" the series commissioned. As part of IOV Labs, she is now responsible for the evolution of Taringa! in this new Web3 era.Back